Yale Cancer Center | Smilow Cancer Hospital
The Yale Cancer Center and Smilow Cancer Hospital provide upper echelon nationally ranked cancer treatment and care across most disease categories. Treatment extends from Phase 1 clinical trials through palliative care.
Services
Design, Print, Digital, Identity + Branding, Custom Publishing, Photography
Years
2004 - Present
Scope
Develop and expand regional awareness of the Yale Cancer Center (YCC). Improve the national ranking of treatment disciplines. Influence peer and professional perception of YCC to aid in physician recruitment and grant funding.
Strategy
Professional: Create a suite of digital and print marketing materials including professional and patient focused periodicals that positioned Yale and the research strength of the Yale Medical School as unique pillars of cutting edge cancer care. Highlight breakthroughs
that attract an upward spiral of provider talent.
Patient: Reduce the fear of diagnosis and informational overload through the use of relatable and aspirational visual cues. Humanize physicians with warm, rich environmental portraits and profile presentation. Create a portfolio of human-interest "survivor stories" that relay the vibrancy and impact of living through cancer care.
